Jeff Bezos started Amazon 23 years ago as an online
bookstore. Today it has grown into the largest internet retailer in the world; it’s home to an Oscar- and
Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this
year (up from 58 million in 2016); and it’s made Bezos one of the richest men on the planet.
This success alone -- to see opportunities where others
haven’t, and move into them faster than others can -- would make him a daring entrepreneur. But alongside
that, Bezos has proven himself adept at taking on totally unexpected challenges.